e-Retail Program Manager

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MAIN ACTIVITIES

Digital Marketing

1. Build annual paid media campaign planning by co-creating media brief with the Region to drive consumer traffics through all digital channels such as company’s own web-site, search engines, social media, email, blog, display advertising, and other websites to connect with current and prospective consumers in order to increase brand awareness and online lead generation.

2. Give media campaign guideline to advertisement agency and measure and report the performance of all digital marketing campaigns with right KPIs, and assess against goal (ROI).

3. Fully Interpret the user journey to better understand and improve the customer on-line experience with high quality digital engagements and touch points that move consumers down the funnel to increase conversion.

4. Use segmentation data to identify the target segments to pursue and develop the appropriate o...