Ecommerce Digital Product Lead

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Ecommerce Digital Product Lead oversees the entire lifecycle of the digital journey on the Vodafone website or “Yanımda” App from inception to launch. The role requires a range of skills from market and customer research, designing the product architecture, to UI development. Ecommerce Digital Product Lead is responsible for the overall vision of the product and managing the role out of this vision into a successful launch. They act as a bridge between the business and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design.

• Design, develop, test, roll out and optimize a range of apps and websites, journey flows and conversion funnels
• Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
• Propose digital only solutions by knowing the relevant products, solutions, features & their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions.
• Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges.
• Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
• Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
• Try new technologies and services, explores digital opportunities to boost digital sales and engagement.
• Create a world class digital experience for digital customers on My Vodafone App and Web
• Work agile in squads closely with Frontend/Backend developers and UX/UI designers

Who you are

• Bachelor Degree in engineering, pure sciences or business
• Advanced verbal and written communication skills in English
• You have strong leadership qualities
• You are able to balance the needs of partners from different disciplines and teams
• Experienced in A/B testing and conversion optimization (Adobe Target)
• Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, SEO)
• You are good at data analysis and data driven decision making ability
• Experienced in product management, digital technologies and innovations, user experience, data analytics.
• Understand and leverage digital channels and technologies (iOS, Android, HTML, AI, Cloud, ML etc.)
• Results-oriented with strong planning and organizational skills
• Problem solving & decision making
• Insight driven, analytic and out-of-the- box thinking skills