Job Description

Full-Time | Remote About iPromo iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression.

We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients.

Position Summary We’re looking for a hands-on, data-driven Growth Marketing Manager to own and scale our eCommerce acquisition and conversion engine.

This is not a “strategy-only” role—you will plan, launch, optimize, and measure campaigns across SEM, SEO, CRO, paid social, and product page creation.

  •   What You’ll Do Own full-funnel performance marketing across Google Ads (SEM), SEO, CRO, and Meta (Facebook/Instagram) ads.

    Audit, design, and optimize landing pages + product pages to maximize conversion and revenue per visitor.

    Run structured A/B and multivariate tests with clear hypotheses, controls, and measurable lifts.

    Report on CAC, ROAS, and LTV/CAC ratios with actionable insights, not just numbers.

    Collaborate with design, dev, and content teams to ensure SEO-friendly, conversion-optimized site architecture.

    Who You Are Proven operator : You’ve directly managed $100K+/month ad spend and can point to specific campaigns where you reduced CAC or improved ROAS.

    Analytical & technical : Comfortable with Google Analytics 4, Tag Manager, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) .

    Conversion obsessed : You don’t just drive traffic—you optimize the on-site experience (CRO, landing pages, product detail pages).

    Hands-on : You’ve built, launched, and scaled campaigns yourself—not just overseen agencies.

    eCommerce focused : Direct experience in multi-SKU eCommerce or marketplace businesses.

  •   Must-Have Experience Running Google Ads + Meta Ads with measurable ROI improvements.

    Executing technical + content SEO that drove revenue, not just rankings.

    Designing and testing landing pages + product pages that increased CVR.

    Using CRO frameworks (A/B testing, user journey analysis).

    Reporting growth metrics tied to revenue and profit, not vanity metrics.

  •   How We Filter If you apply, be prepared to answer 5 specific, practical questions on SEM, SEO, CRO, landing page optimization, Google Ads, and Meta Ads.

    Generic answers will disqualify you.

  • This role is for doers, not overseers.

    If you thrive on digging into data, testing relentlessly, and proving impact with hard numbers, you’ll fit right in.

  •   Why Join iPromo?

    Fast-paced, collaborative culture with room to innovate High-impact role with visibility across marketing and leadership teams Opportunity to lead and grow a full-funnel digital marketing program Powered by JazzHR

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