Ecommerce Lead

About the role

As the Ecommerce Lead, you will own the day-to-day performance and experience of the 4th & Reckless online business. You'll be responsible for driving commercial results while continuously improving the customer journey, onsite experience, and conversion performance.

This role blends e-commerce trading, UX-led optimisation, and platform execution, working cross-functionally to ensure products, campaigns, and content are delivered seamlessly and in a way that serves both the customer and the business.

This role suits someone who is commercially minded, analytical, and experience-led, with a strong understanding of how trading, merchandising, and site experience work together.

Key Responsibilities

E-Commerce Performance & Trading

• Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targets.
• Analyse performance across product, traffic, onsite behaviour, and marketing channels to...