Ecommerce & Marketing Performance Analyst

Your expertise will be instrumental in interpreting customer data and analyzing ecommerce activity.

Utilize your proficiency in SQL, R, or Python to dissect, validate, and synthesize complex customer, e-commerce, and marketing data, even when it is incomplete or housed in disparate systems.

You will analyze large and diverse datasets to identify trends, customer behavior patterns, and areas for performance improvement.

Provide actionable, data-driven insights and recommendations, while clearly communicating any assumptions or limitations based on data quality.

Your work will directly influence customer behavior, optimizing their journey across our platforms.

Independently create detailed analysis for stakeholders, highlighting key insights, trends, and performance metrics.

Proactively communicate and collaborate with your America and Belgium stakeholders, adapting to different time zones and communication styles.

Master’s degree in applied economics, statistics, analytics or a related field.

At least 5 years of experience in a similar role, proving your analytical and strategic capabilities.

Strong proficiency in SQL, Python, and Google BigQuery.

Familiarity with BI systems like Tableau, Looker, or Qlikview.

Good knowledge of Ecommerce and Marketing analytics tools and tactics such as Mixpanel, Google Analytics, event tracking, etc..

A resilient and persistent problem-solver; you view data integrity issues, gaps, or inconsistencies not as blockers, but as challenges to be investigated and solved.

Highly proactive, a critical thinker, and an excellent communicator who thrives both independently and in a team setting.

Possess a high degree of intellectual curiosity and patience, with a thorough approach to data validation and analysis.

Proficient in articulating complex technical concepts in a manner that is accessible to both experts and business-oriented individuals.

You thrive in dynamic environments and have experience working effectively in a globally distributed team, demonstrating a strong, autonomous work ethic.

Data Sourcing: Independently investigate and integrate e-commerce and marketing data from multiple sources such as web analytics, ecom, search, and existing data sources.

Analysis Preparation: clean, transform, and structure data for complex analysis, ensuring it aligns with business objectives.

Data Validation: Proactively identify, troubleshoot, and document data quality issues, working to validate data accuracy and reliability before analysis and reporting.

Data Analysis: Employ advanced skills in statistical languages (SQL and/or R/Python) to analyze customer, e-commerce, and marketing data, identifying trends and insights. Perform deep analytics for Ecommerce & Marketing activities.

Translating Insights: Translate complex data into actionable insights, clearly outlining assumptions and confidence levels to steer on improvements across omnichannel activities.

Reporting: Independently create own reports and slide decks for meetings with stakeholders.

Customer Insights: Conduct in-depth analysis to understand feature usage, purchasing patterns, and overall engagement with ecommerce platforms and marketing initiatives.

Optimization: Provide actionable, data-driven recommendations and collaborate with stakeholders to implement, test, and refine strategies.

Process Improvement: Proactively identify improvement areas or opportunities not only in e-commerce and marketing, but also in underlying data capture processes.

Manage and refine KPI and/or Balanced Scorecard frameworks for tracking omnichannel initiative performance.

Proactively monitor key performance metrics for e-commerce platforms, marketing campaigns, and customer engagement.

Regularly develop KPI trends, insights, and risks for leadership.

Contribute to the continuous improvement of data analysis processes and documentation.

Train the business in the use of self-service of existing dashboards and respond to questions of the users in the business.

Regularly share best practices and insights with the team.

Engage in cross-team collaborations, ensuring alignment of strategic and tactical plans with data insights.

Translate customer data from various departments into cohesive and relevant customer insights towards teams and stakeholders.

Maintain clear and proactive communication with America and Belgium stakeholders, providing regular updates on progress, challenges, and results.
 

A family atmosphere , people-centric culture, where your emotional and physical well-being matters.

A company of great colleagues with a global mindset, where you feel welcomed from day one.

A competitive salary , medical insurance for family , retirement benefits Healthy work – life balance

Internal career opportunities, professional development, including access to LinkedIn Learning and many in-house/external training courses

Job security working for a global company with strong presence & commitment in India.

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.