Job Description

Join to apply for the Email Marketing Manager (DTC Focus) role at Bedford

We're a small team of world-class DTC marketers obsessed with creating amazing emails that convert.

We're searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You'll be responsible for flawless execution, high-converting campaigns, and data-backed optimizations that drive revenue for our DTC clients.

Responsibilities

  • Execute email/SMS campaigns with perfect formatting, segmentation, and brand-aligned copy
  • Own campaign calendars and queue emails in Klaviyo
  • Develop and optimize flows across the customer journey
  • Research trends, customer insights, and behavioral triggers to inform messaging
  • A/B testing content (subject lines, pop ups, offers, design)
  • Coordinate cross-functional teams (designer, project manager, copywriter) to deliver strong email marketing plans for...

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