Email Marketing Manager

We are seeking an Email Marketing Manager to create and execute email marketing campaigns. This role involves designing email content, managing subscriber lists, analyzing campaign performance, and implementing strategies to optimize email marketing efforts.

Responsibilities

• Segment email list based on behavior and preferences to deliver personalized content
• Write compelling email copy and design appealing templates that drive conversions
• Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey
• Conduct A/B tests to optimize email subject lines, content, and CTAs
• Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives
• Regularly clean and maintain email list to remove inactive subscribers and ensure deliverability and engagement rates remain high
• Ensure email marke...