Job Description

Position Purpose and Summary

The Email Marketing Specialist advances the Mission of Trinity Western University by executing and optimizing inbound digital marketing initiatives to drive sales growth and customer acquisition across digital channels. 

As the tactical champion of our marketing automation funnel and workflows, this individual implements, tracks, and optimizes inbound marketing campaigns—primarily across email and web platforms—to increase qualified visitors and drive funnel conversions.

Key Areas of Accountability

Digital Campaign Coordination

  • Coordinate the execution, optimization and reporting of inbound digital marketing campaigns (including Email, Text, SEO, PPC, Social Media, Landing Pages, and Content Marketing). 
  • Create effective engagement studios that drive customer conversions with relevant messages.
  • Development and on-going monitoring of automated communication workflows. 
  • Manage the ...

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