Job Description

Job Requirements

Job Title – E-Branch Relationship Manager - Cross Sell Unit

Job Purpose

The E‑Branch Relationship Manager is responsible for managing and deepening relationships with customers through virtual engagement channels. The role focuses on delivering superior service, driving sales of banking and financial products, and ensuring seamless digital banking adoption. By proactively understanding customer needs and offering tailored solutions, the E‑Branch RM enhances portfolio quality, strengthens customer loyalty, and supports the bank's digital‑first service model.

Roles & Responsibilities

  • Customer Relationship Management:
  • Maintain and strengthen relationships with existing customers through regular engagement.
  • Act as the primary point of contact for customers via virtual channels.
  • Sales & Cross-Selling:
  • Identify customer need...

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