Job Description
Overview
This position is responsible for increasing brand visibility and expanding the customer base via the execution and management of field activities (webinars, open houses, tradeshows, etc.) based on the regional strategy developed with relevant stakeholders. The role includes content generation and localization, and creation of integrated marketing campaigns that support the overall business goals. This requires driving cross-functional collaboration across the organization, working with various functions within Marketing, Sales, and the product management group as well as external vendors to successfully manage and measure field marketing activities. This role reports to the Director of Marketing in the US.
Responsibilities
- Define a region-specific marketing plan that supports regional strategy and aligns with global marketing
- Assist regional teams in increasing brand awareness locally, and driving MQLs for...
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