Job Description
Overview:
About the Role & Team
The Event Specialist, Audience development is responsible for driving attendee registrations and qualified audience growth for IDC’s executive events portfolio (in-person and virtual). This role leads multi-channel acquisition strategy and execution—email, paid media, partners, SDR/BD alignment, and social—ensuring the right senior decision-makers attend the right programs. You will own registration performance against targets, optimize campaigns using data, and collaborate closely with events, sales, content, analysts, and sponsors.
What You’ll Do
- Own attendee acquisition targets for assigned events (registrations, attendance rate, seniority mix, title/account quality).
- Develop high-performing invitation messaging (subject lines, copy, landing page content) tailored to C-level and senior audiences by industry.
- Build and execute multi-touch acquisition plans across email, LinkedIn, paid media, partners, and outbound alignment.
...
About the Role & Team
The Event Specialist, Audience development is responsible for driving attendee registrations and qualified audience growth for IDC’s executive events portfolio (in-person and virtual). This role leads multi-channel acquisition strategy and execution—email, paid media, partners, SDR/BD alignment, and social—ensuring the right senior decision-makers attend the right programs. You will own registration performance against targets, optimize campaigns using data, and collaborate closely with events, sales, content, analysts, and sponsors.
What You’ll Do
- Own attendee acquisition targets for assigned events (registrations, attendance rate, seniority mix, title/account quality).
- Develop high-performing invitation messaging (subject lines, copy, landing page content) tailored to C-level and senior audiences by industry.
- Build and execute multi-touch acquisition plans across email, LinkedIn, paid media, partners, and outbound alignment.
...
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