Executive Assistant

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is a physician-led medical practice in active growth mode, transitioning key functions in-house to create more focus, control, and operational efficiency. As the practice scales, the founder is seeking a high-caliber Executive Assistant to act as an extension of day-to-day decision-making, protecting executive focus while bringing structure and operational clarity to a fast-moving environment.

Location
Fully remote | 9 AM - 5 PM EST

Role Overview
The Executive Assistant will serve as a trusted right-hand partner to the physician and leadership team, managing scheduling, communication, and administrative workflows. This is a high-trust role requiring discretion, strong judgment, and exceptional organizational skills.

Key Responsibilities

Paid Media Strategy & Execution

• Own end-to-end paid media performance across Meta, TikTok, and Google Ads.

• Develop and execute acquisition strategies focused on patient leads, bookings, and cost efficiency.

• Manage campaign setup, targeting, budgets, creatives, and ongoing optimization.

• Continuously test audiences, creatives, and messaging to improve performance.

Performance Tracking & Analytics

• Monitor and report on key performance metrics (CPA, CPL, ROAS, bookings, conversion rates).

• Translate performance data into clear insights and action plans.

• Ensure accurate tracking and attribution in collaboration with internal tools and platforms.

Creative Direction & Collaboration

• Provide strategic direction for ad creatives and social content.

• Collaborate with a creative or content specialist to ensure assets align with performance goals.

• Identify creative trends and opportunities within the healthcare and short-form video space.

Cultural & Language Alignment

• Develop culturally relevant messaging for a Spanish-speaking Latino patient audience.

• Ensure messaging reflects cultural nuance, tone, and intent beyond translation.

• Advise on content themes and hooks that resonate with the target demographic.

Team & System Building

• Help establish internal marketing processes, workflows, and documentation.

• Participate in hiring and onboarding future marketing team members.

• Serve as the primary internal point of contact for marketing.

Qualifications

Experience

• 5+ years of experience in performance marketing or paid media.

• Proven track record running paid campaigns with measurable results.

• Experience in healthcare, local services, or lead-generation businesses is a plus.

Skills

• Strong experience with Meta Ads Manager; TikTok Ads experience strongly preferred.

• Comfortable owning strategy and execution in a lean environment.

• Highly analytical with a test-and-learn mindset.

• Fluent in English and Spanish with strong cultural fluency.

What Success Looks Like

• Improved patient lead flow with lower acquisition costs.

• Faster campaign iteration compared to agency timelines.

• Clear visibility into performance and spend.

• A scalable marketing foundation that supports long-term growth.

Opportunity
This role offers the chance to work closely with physician leadership during a critical growth phase, contributing to improved operational focus, stronger internal systems, and long-term scalability within a mission-driven medical practice.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets