Job Description

Role Overview

You will support the planning, execution, and optimization of CRM and SNS (Social) initiatives for the SEA market. You will report to a SEA team lead and work closely with the marketing and tech support team to help drive traffic and conversion.

Key Responsibilities

  1. Manage CRM channels including app push, EDM, and other lifecycle communication touchpoints.
  2. Plan, execute, and optimize CRM and social activities tailored to SEA & EN market needs.
  3. Draft and localize clear, engaging copy for app push, EDM, and social content.
  4. Segment users by behavior, interest, and lifecycle stage to enable targeted CRM messaging.
  5. Coordinate with the campaign team to push for relevant topics.
  6. Coordinate with the design team or use basic design tools (e.g., Canva) to produce visuals for CRM and social posts.
  7. Manage and update KKday’s social media channels (Instagram, Facebook, TikTok, X, etc.). ...

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