Job Description
Job Purpose
To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.
Primary Job Responsibilities
Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.
Major KRAs
To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.
Primary Job Responsibilities
Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.
Major KRAs
- Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.
- Local Campaign Execution:...
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