Executive - Performance Marketing/ Media

Role context

Assist in developing media strategies for Plum across different platforms, both explored and unexplored.

Core mandate

Lead to Plum’s growth and visibility with out of the box Media planning, execution, creative and data analysis.

Key responsibilities

• Plan media campaigns across channels like Google, Meta, programmatic, OTT to align with brand objective.
• Manage budgets and align DoD phasing for BAU as well as event days on website and marketplaces.
• Ensure timely execution of campaigns across channels.
• Maintain campaign trackers, analyse campaign outcomes, and optimize campaigns to improve performance.
• Assess impact of Meta collab campaigns and Pmax for marketplaces on E-commerce and Q-commerce platforms.
• Co-ordinate with creative teams for creative and ad copy requirements.
• Conduct weekly meetings with internal and external tea...