Executive - Programmatic

**Responsibilities**



• Plan and execute all programmatic buys across social, display and video platforms.

• Serving clients for tasks such as campaign briefing, programmatic proposal, budget

allocation, campaign monitoring, optimization & analysis.

• Collect data and track the performance of all the buys against set KPIs (CPI, CPL, CPA, PPC etc.)

• Regularly provide analysis on performance against forecasts and making adjustments

as necessary to fulfil the set objectives.

• Work on quarterly business reviews for key clients.

• Troubleshoot technical issues on campaigns, especially conversion-oriented ones.

• Analyse campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization.

• Working with creative teams to identify the creative optimization opportunities and

reduce media wastage.

• Innovating to improve performance, growth ...