Job Description

Responsibilities

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  • Plan and execute all programmatic buys across social, display and video platforms.
  • Serving clients for tasks such as campaign briefing, programmatic proposal, budget allocation, campaign monitoring, optimization & analysis.
  • Collect data and track the performance of all the buys against set KPIs (CPI, CPL, CPA, PPC etc.).
  • Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives.
  • Work on quarterly business reviews for key clients.
  • Troubleshoot technical issues on campaigns, especially conversion-oriented ones.
  • Analyse campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization.
  • Working with creative teams to identify the creative optimization opportunities and reduce media wastage.
  • Innovating to improve performance, growth and profitability across all channels. <...
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