Job Description

Job Title: Facebook Ads Manager

Key Responsibilities

Creative Strategy & Concept Development

∙Develop creative concepts, angles, hooks, and messaging tailored for

Facebook & Instagram Ads.

∙Research competitors, industry trends, and creative best practices to propose

new ideas.

∙Draft storyboards, scripts, and visual layouts for ad campaigns.

∙Identify winning hooks and creative trends across Meta platforms.

Ad Creative Production

∙Create engaging static graphics, carousels, short-form videos, and motion

graphics.

∙Produce scroll-stopping thumbnails, headlines, and CTA variations.

∙Edit and repurpose existing assets into multiple creative versions.

∙Collaborate with designers or video editors to finalize high-quality

deliverables.

Creative Testing & Optimization

∙Recommend split-tests based on creative variations (hook, copy, visuals,

formats).

∙Analyz...

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