Job Description

Job Title: Facebook Ads Manager 
Key Responsibilities 
Creative Strategy & Concept Development 
∙Develop creative concepts, angles, hooks, and messaging tailored for 
Facebook & Instagram Ads. 
∙Research competitors, industry trends, and creative best practices to propose 
new ideas. 
∙Draft storyboards, scripts, and visual layouts for ad campaigns. 
∙Identify winning hooks and creative trends across Meta platforms. 
Ad Creative Production 
∙Create engaging static graphics, carousels, short-form videos, and motion 
graphics. 
∙Produce scroll-stopping thumbnails, headlines, and CTA variations. 
∙Edit and repurpose existing assets into multiple creative versions. 
∙Collaborate with designers or video editors to finalize high-quality 
deliverables. 
Creative Testing & Optimization 
∙Recommend split-tests based on creative variations (hook, copy, visuals, 
formats). 
∙Analyze creative performance and identify what ...

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