Facebook Ads Manager

Job Title: Facebook Ads Manager 

Key Responsibilities 

Creative Strategy & Concept Development 

∙Develop creative concepts, angles, hooks, and messaging tailored for 

Facebook & Instagram Ads. 

∙Research competitors, industry trends, and creative best practices to propose 

new ideas. 

∙Draft storyboards, scripts, and visual layouts for ad campaigns. 

∙Identify winning hooks and creative trends across Meta platforms. 

Ad Creative Production 

∙Create engaging static graphics, carousels, short-form videos, and motion 

graphics. 

∙Produce scroll-stopping thumbnails, headlines, and CTA variations. 

∙Edit and repurpose existing assets into multiple creative versions. 

∙Collaborate with designers or video editors to finalize high-quality 

deliverables. 

Creative Testing & Optimization 

∙Recommend split-tests based on creative variations (hook, copy, visuals, 

format...