Job Description
The Role:
You will be responsible for :
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Ideal Profile:
- You have at least 1 year experience ideally in Digital Marketing or Marketing Communications within Consumer industry.
- Experience within would be a strong advantage.
- You enjoy finding creative solutions to problems
- You are a strong team player who can manage multiple stakeholders
- You are a self-starter and demonstrate a high level of resilience
What's on Offer?
- Opportunity within a company with a solid track record of performance
- Flexible working options
- Opportunity to make a positive impact
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