F&B Marketing Manager

The Marketing Manager drives brand visibility, guest engagement, and incremental revenue through integrated marketing, strategic partnerships, and performance-led campaigns. This role owns the marketing calendar for each restaurant/outlet, builds high-impact alliances to expand reach, and collaborates closely with F&B, Sales, Operations, and Revenue Management to deliver measurable business outcomes.

Key Responsibilities

Strategy, Planning & Revenue Growth

• Own and execute a monthly and quarterly marketing calendar for each restaurant/outlet, aligned to revenue targets, seasonality, and business priorities.
• Build strong revenue-driving campaigns across rooms and F&B, including limited-time offers, experiences, and signature events.
• Identify and activate strategic alliances (luxury brands, lifestyle communities, corporates, premium clubs, influencers, creators, and concierge networks) to drive footfall and high-value guest acquisition.

Digital, Content & Campaign Execution

• Plan and execute digital marketing, social media, content, email marketing, paid media, and display advertising campaigns.
• Lead creative briefs and storytelling for F&B and hotel experiences, ensuring consistent brand voice and premium positioning.
• Manage campaign assets, timelines, approvals, and execution across internal and external stakeholders.

Cross-Functional Collaboration

• Partner with F&B, Sales, and Operations to design targeted promotions for in-house guests, city diners, and corporate segments.
• Work with Revenue Management to ensure accurate offer loading, pricing alignment, segmentation, and campaign targeting.
• Act as the key liaison between marketing and creative, media, and PR partners, ensuring output quality and timelines.

Partnerships, Listings & Visibility

• Drive restaurant visibility through key platforms, listings, and collaborations to strengthen top-of-mind recall and conversions.
• Manage tactical advertising and media plans focused on F&B growth, including event amplification and performance tracking.

Reporting & Optimization

• Track and report performance across campaigns and outlets (reach, engagement, leads, reservations, covers, ROAS, revenue uplift).
• Analyze market trends, guest insights, and competitor activity to refine strategy and improve results.

Key Skills & Competencies

• Strong understanding of luxury/hospitality marketing with a commercial mindset
• Proven ability to build alliances and partnerships that drive revenue
• Expertise in social + digital marketing, paid media, content planning, and campaign execution
• Excellent stakeholder management with F&B, operations, and revenue teams
• Analytical thinking, reporting discipline, and ability to optimize performance