Features Writer

About Brand Equity:

Brand Equity, the flagship marketing & advertising platform of The Economic Times, is India’s most respected authority on brands, media, advertising, marketing, and consumer businesses. We are now building the next chapter of Brand Equity, expanding across print, digital, multimedia, and IP.

Role Overview:

We are looking for a sharp, insightful, and enterprising Business Features Writer to join our editorial team. The ideal candidate will have proven experience in writing long-form features, breaking stories, and developing unique perspectives across advertising, retail, marketing, consumer trends, and consumer-facing businesses.

This role requires a journalist who can create stories that not only engage marketers and agency professionals, but also resonate with CEOs, CFOs, COOs, and boards of India Inc. by connecting marketing and brand strategy to larger business and cultural shifts.

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