Job Description

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

About This Role

Job description, low-code style:

As the #1 low-code application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. So, let us cut to the chase: We are looking for a Field Marketing Manager based in Tokyo, to develop and implement marketing strategies to generate leads and revenue for the NEA business which comprises Japan and South Korea territories. This integral role, as part of the APAC Field Marketing team, will be responsible for working closely with the NEA sales team and across marketing teams to align efforts and use data and analytics to measure and improve marketing programs' performance. 

The ideal candidate will have experience in field marketing and demand generation, a deep understanding of the sales process, and strong analytical and communication skills.


Key Responsibilities
 

  • Builds the regional marketing plan working closely with the APAC Field Marketing leader, and NEA Regional Vice President to understand the business goals and priorities, driving execution through all contributors (account executives, sales development team, solution architects, customer success team and channel partners).

  • Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but is not limited to, events, roundtables, (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing.

  • Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline, support adoption of through partner campaign tool kits.

  • Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn etc)

  • Works in tandem with global programs to execute local flavor of global campaigns in the region, translates and localizes campaign messaging and assets as well as digital properties (website, emails, landing pages, graphics, webinars) to optimize SEO.

  • Responsible for managing regional field marketing budget and tracking of program spending alongside ongoing assessment of campaign effectiveness and ROI.

  • Creates local customer stories by working with the Corporate Communications team and local agencies.

  • Communicates effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions.

  • Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region.

  • Collaborates with regional peers, shares best practices and aligns with the extended marketing teams.

    • Qualifications
     

  • Minimum of 8+ years’ experience in field marketing or a related B2B marketing role preferably in the software industry for Japan.

  • Proven experience building and executing multi-channel marketing programs to drive awareness, and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third party and ABM

  • Adapt global digital and content marketing programs to the needs of a regional sales team.

  • Strong stakeholder management and collaboration skills both locally and globally

  • Highly results-focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership/stakeholders

  • Budget and end-to-end program management

  • Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines

  • Strong presentation skills and confidence in communicating with cross-functional leaders

  • Adept at working on multiple projects simultaneously in a fast-paced environment independently, and comfortable adding new ideas

  • Energetic, positive attitude with a willingness to take initiative and be resourceful

  • Self-starter with a growth mindset and ability to act with urgency

  • Advanced English and native Japanese language skills

  • Being able to speak Korean will be a bonus

    • The Longer Story:
     

    OutSystems is a global leader transforming how companies innovate through software, empowering IT leaders with a better way to build the software that matters most.We are looking for talented and motivated people to join us in helping companies solve some of their most strategic business challenges, from modernizing their workplace processes to transforming their employee and customer experiences. As a member of the OutSystems global team, you will help build, deliver, manage, and evolve the software that is a low-code market leader andpreferred by professional developers around the world.

    OutSystems is a truly global company, with more than 800,000 developer community members, 1,700 employees, more than 500 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and of course has a thriving, worldwide community of remote employees.

    Working at OutSystems
     

    Our goal is to ensure that OutSystems is a place for bright, happy, and motivated people who share a common purpose and take pride in excellent work towards our vision. Our culture is focused on building agility at scale, which allows us to operate with a high drive in a competitive market. At OutSystems, we operate like a startup at scale, where teams act as coordinated "startups" - a true Federation of Teams Culture. Our attributes define the core behaviors that fuel our innovation and foster agility at scale. We encourage our team members to collaborate, focus on results, act quickly, understand our business and reinvent themselves.

    What do we have to offer you? 

  • A company that continues to grow, change and innovate, and gives our teams the space to be proactive and creative. 

  • Real career opportunities. We care about growth and development. Vertical career progression is an obvious possibility, but we also offer the possibility for lateral moves, joining different teams, and mastering specific skills. 

  • Work colleagues that are as smart, hardworking and driven as you – and a team that is global. 

  • Disrupting the status quo is in our DNA. In fact, it’s why our company exists.

  • We “Ask Why” a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.
     

    • Are you ready for the next step in your career? Then we’d love to hear from you!
     

    OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.

    Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!

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