Job Description

Description

We’re rebuilding one of the most trusted names in fintech—and doing it like a startup.

MoneyGram has been a global leader in cross-border payments for decades, and now we’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Sohoo, with the backing of private equity firm Madison Dearborn Partners.

With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong—and the scale is unreal. We’re now reimagining just how much further we can take it.

We’re rebuilding our growth engine - faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.

About This Role

We’re seeking a Marketing Manager (m,f,d), EU to execute high-impact marketing initiatives designed to drive new customer acquisition, increase transaction volumes, meet integrated market objectives and satisfy joint marketing commitments across Europe. Reporting to the Senior Manager, Marketing Europe & Africa, this role is responsible for implementing regional omnichannel marketing plans, driving agent/store productivity, and launching regional projects (new products, corridor campaigns, and service rollouts).

This is a hands-on role that blends strategic planning with on-the-ground execution. You’ll collaborate with Sales, Agents, and our Marketing teams to deliver best-in-class activations, improve point-of-sale visibility, and build customer loyalty all with the aim of driving measurable growth.

What you’ll get to do

  • Marketing Campaigns Design & Roll-Out
  • Plan and implement region-specific campaigns to grow transactions and customer acquisition targets.
  • Adapt global playbooks to local needs and test new approaches in growth markets.
  • Track KPIs, report results, and share learnings to scale successful initiatives.
  • Agent Marketing Management
  • Lead co-branded marketing activations with agents under regional contractual budgets to increase market share.
  • Launch communication of new products, services, or corridors through owned channels and paid media.
  • Ensure brand consistency and operational excellence at local level.
  • Asset Library Management
  • Manage and distribute digital and in-store assets for the region (non-co-branded and co-branded).
  • Coordinate with the central team for rapid development of tailored assets (2–5 day turnaround).
  • Customized Piloting Reports
  • Provide regional insights, trends, and competitor benchmarking.
  • Prepare performance dashboards in collaboration with Marketing Analytics and Sales.
  • POS Visibility & Merchandising
  • Oversee execution of in-store dressing, signage, and outdoor/indoor visibility to maximize local brand awareness.
  • Partner with local vendors and central team to ensure CAPEX/marketing spend is visible and effective.
  • Regional Project Launches
  • Lead the marketing execution of new product or service launches in the assigned markets.
  • Coordinate with cross-functional teams (Sales, Operations, Creative, Media Agency) to ensure timely go-live.

    • What we’re looking for

  • 5+ years of extensive marketing experience, with at least 3 years in field, retail, or activation marketing within a multi-country environment.
  • Demonstrated ability to operate at both a strategic and operational level, to include implementation and budgetary management on a regional level.
  • Strong collaboration skills with Sales, Operations, and external partners.
  • Highly numerate – able to interpret, analyze and manipulate numerical/financial data.
  • Proven ability to manage marketing budgets, campaigns, and multi-channel activations with minimum supervision.
  • Knowledge of performance tracking tools (Looker, Essbase, Cognos or similar).
  • Comfortable with both hands-on field visits and stakeholder presentations.
  • Highly organized, detail-oriented, and able to juggle multiple projects simultaneously.
  • Able to work independently, as well as part of a team that will be based in various international locations.
  • Based in Europe with flexibility to travel to assigned markets.
  • Fluent in English + German

    • Qualifications

    Marketing Manager (m,f,d)

    Apply for this Position

    Ready to join ? Click the button below to submit your application.

    Submit Application