FITPASS - Brand Manager

<p><b>Role Overview : </b>We are looking for a Brand Marketing Manager who deeply understands brand-building in a startup environment and can translate consumer insight into strong positioning, communication, and growth. Experience in the fitness, wellness, or lifestyle category is a plus, but not mandatory. The ideal candidate has a sharp brand POV, execution discipline, and the ability to operate end-to-end-from insight to launch.<br/><br/><b>Key Responsibilities: </b><br/><br/><b>1. Brand & Consumer Understanding <br/><br/>- </b>Build a deep understanding of the consumer, category, and competitive landscape<br/><br/>- Translate insights into clear brand positioning, messaging, and storytelling<br/><br/>- Act as the brand custodian across all touchpoints<br/><br/><b>2. Brand Strategy & Execution</b><br/><br/>- Lead integrated brand and mark...