Job Description

Opportunity

The Paid Media Specialist will support the development, execution, and optimisation of paid media campaigns across various digital platforms to drive lead generation and brand awareness in the Northern Hemisphere region. Working under the guidance of the Paid Media Manager (based in the UK), this role focuses on implementing data-driven strategies to achieve marketing objectives.


Key Responsibilities


Campaign Development and Execution:

  • Create and implementing paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.

  • Ensure campaigns are aligned with the overall marketing strategy and objectives.

    • Performance Monitoring and Optimization:

  • Regularly monitor campaign performance metrics

  • Conduct A/B testing on ad creatives and landing pages to identify opportunities for improvement.

  • Implement optimisation tactics to enhance campaign effectiveness and achieve key performance indicators.

    • Keyword and Audience Research:

  • Conduct thorough keyword research to inform search engine marketing campaigns.

  • Identify and define target audience segments to improve ad targeting and engagement.

    • Budget Management:

  • Assist in managing and allocating budgets for various campaigns, ensuring efficient use of resources.

  • Track daily budget pacing and report findings to the Paid Media Manager.

    • Collaboration and Communication:

  • Work closely with the Paid Media Manager, brand teams and digital hub to align campaigns with broader marketing initiatives.

  • Collaborate with content creators and designers to develop compelling ad creatives.

  • Communicate campaign performance insights and recommendations to stakeholders.

    • Market Research and Trend Analysis:

  • Stay updated on industry trends, emerging platforms, and best practices in paid media.

  • Apply insights to inform campaign strategies and maintain a competitive edge.

    • Reporting and Analysis:

  • Prepare detailed reports on campaign performance, providing actionable insights and recommendations.

  • Utilize analytics tools to assess the effectiveness of campaigns and inform future strategies.

    • Experience & Qualifications

  • Approx. 4+ years of hands-on experience managing paid media campaigns across digital advertising channels, including paid search, display, and social media advertising strategies.

  • Demonstrated experience in developing and executing data-driven paid media strategies that align with marketing objectives.

  • Proven track record of managing budgets and delivering measurable results in terms of ROI and key performance indicators

  • Expertise in platforms such as Google Ads, META Ads Manager, LinkedIn Ads, programmatic platforms and other relevant digital advertising tools.

  • Strong analytical skills with the ability to interpret data using tools like Google Analytics and Excel to inform decision-making and tactical optimisation.

  • Experience in B2B marketing, with a focus on lead generation strategies.

  • Proven ability to design and implement campaigns that effectively generate and nurture leads through the marketing funnel.

    • Work Perks! - What’s in it for you:


    FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

  • Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.

  • Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!

  • Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.

  • Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.

  • Personal connections: We are a big business founded on personal relationships.

  • Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.

  • A career, not a job: We offer genuine opportunities for people to grow and evolve

  • We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.

  • Giving Back: Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year.

    • Benefits Include:

  • Generous paid time off policy

  • Travel perks/discounts

  • Health & Wellness Programs and Employee Financial Wellness Services

  • National/International Award Nights and Conferences

  • Group benefits including extended health care, dental and vision, gender affirming care, fertility care

  • Insurance including life, AD&D, critical illness, long term disability

  • Employee Assistance Program

  • RRSP/RPP with matching

  • Tuition Reimbursement Program

  • Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions

  • Global career opportunities in a network of brands and businesses

    • #LI-SM1#FCB#LI-Onsite


    Location – Toronto, Canada

    Apply for this Position

    Ready to join ? Click the button below to submit your application.

    Submit Application