Job Description
Roles and Responsibilities Key Responsibilities: Benchmarking performance against targets across all marketing channels and advising on KPIs based on performance analysis. Reporting on key metrics, analysing and interpreting trends, and providing actionable insights based on available analytics data. Analysing online user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution. Spotting opportunities to try innovative new methodologies and improve the analytical procedure Drive to independently develop a data-driven point of view, and execute across with multiple stakeholders in a fast-paced and complex environment.
Skills Required:
Knowledge of analytical tools (SQL/SAS, R/Python, Tableau/Power BI) for insight generation & enabling data driven decision making Sound analytical mindset and problem-solving skills with the ability ...
Skills Required:
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