Fraganote - Art Director - D2C Segment

<p><b>Key Direction & Brand Expression:</b><br/><br/>- Lead creative direction across brand campaigns, product launches, photoshoots, and digital activations<br/><br/>- Develop and evolve the brand's visual identity and creative tone across all mediums<br/><br/>- Build a design-first creative system that's luxurious, consistent, and conversion-aware<br/><br/>- Oversee all content creation-from reels and UGC to editorial shoots and digital ads<br/><br/><b>Design & Content Execution:</b><br/><br/>- Direct, review, and collaborate on all design output: web, social, packaging, emails, ads, marketplace assets, and more<br/><br/>- Own the creative calendar, aligning visuals with launch moments, campaigns, and performance goals<br/><br/>- Work with designers, editors, photographers, and stylists to execute high-impact visuals<br/><br/><...