General Manager - Brand & Digital Marketing - eCommerce

<p>Key Responsibilities:</p><p><br/></p><p>1. Digital Own marketplace revenue growth, CAC, AOV, contribution margin, and retention.</p><p><br/></p><p>- Lead cataloging, pricing strategy, promotions calendar, and inventory allocation.</p><p><br/></p><p>- Manage brand store pages and A+ content.</p><p><br/></p><p>- Drive keyword optimization for improved search visibility.</p><p><br/></p><p>- Create and execute customer reviews and ratings strategy.</p><p><br/></p><p>- Coordinate with marketplace KAMs on growth plans, event participation, and negotiations.</p><p><br/></p><p>D2C Website:</p><p><br/></p><p>- Own D2C website revenue growth, CAC, AOV, contribution margin, and retention. Coordinate UI/UX improvements, CRO initiatives, landing page cr...