Job Description

Diploma or Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.

A reputable trading company with a diverse portfolio, including electronics and fast-moving consumer goods (FMCG), is seeking a dynamic and results-driven General Sales Manager. The successful candidate will take full ownership of sales operations — from developing strategies and forming a strong sales team, to actively engaging in the field to drive revenue growth. This role requires a hands-on leader who can meet ambitious sales targets, expand market share, and ensure consistent business growth across all product lines.


RESPONSIBILITIES





  • Develop, implement, and execute comprehensive sales strategies to achieve and exceed revenue targets.




  • Recruit, build, and lead a high-performing sales team, ensuring clear performance goals and continuous coaching.




  • Actively participate in field sales activities — supervising and motivating the team, visiting key accounts, and ensuring effective territory coverage.




  • Identify, pursue, and secure new business opportunities to expand the client base across electronics and FMCG sectors.




  • Drive aggressive sales targets, monitor performance, and implement corrective actions where necessary.




  • Build and maintain strong relationships with clients, distributors, retailers, and key stakeholders.




  • Conduct regular market visits to gather insights on competitor activities, pricing trends, and customer preferences.




  • Plan and oversee promotional activities, activations, and campaigns to boost brand visibility and sales.




  • Prepare and present accurate sales forecasts, performance reports, and growth strategies to senior management.




  • Manage sales budgets, allocate resources effectively, and ensure profitability.




  • Create a results-oriented culture within the team that emphasizes accountability, adaptability, and excellence.



    • Requirements




  • Diploma or Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.




  • Professional certifications in Sales or Marketing.




  • 3–5 years of proven sales management experience in FMCG, electronics, or a related industry.




  • Demonstrated ability to recruit, lead, and develop sales teams.




  • Strong communication, negotiation, and interpersonal skills.




  • Analytical mindset with the ability to interpret data and market trends.




  • Deep understanding of consumer behavior and market dynamics in Accra and the surrounding areas.




  • Highly adaptable, target-driven, and capable of working under pressure.




  • Excellent work ethic with a proactive and hands-on approach.



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