Job Description

Job Description

  • Generation and planning of the advertising & events for Mopar Mexico with the most efficiently media plan for the different portfolios. Mailing and communication for service retention strategy

  • STRATEGIC: 30%

    10% Identify the different portfolio’s needs.10% Define the segments to be focus on10% Plan the seasonal communication and promotion for the different kind of portfolios.

    OPERATIONAL: 40%

    10% Generate the media plan for the year.5% Generate the art and design for the on/off advertising and Branding.5% Update the Mopar Web site and applications.10% Events implementation. Off Road and performance events and exhibitions.10% Mopar fleet control and accessorization. Loan of vehicles to journalists and influencers

    RESOURCE MANAGEMENT: 30%

    10% Generate POs for the agencies (Media & Advertising): Starcom, T&Base and Publicis5% Web services and maintenance: Exagono5% Accessories for new launches and Mopar Fl...

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