Global Branding Lead

For an international company in the global agribusiness market in Basel we are looking for a Global Branding Lead (m/f/d) - temporary assignment (100%), min. 1 year

Responsibilities

• Lead the development and stewardship of global brand strategies across the Weed Control portfolio, ensuring consistent brand equity growth and alignment with long-term commercial objectives.
• Drive the global positioning and value proposition of all NPIs, independently shaping brand direction and ensuring launches deliver measurable market impact
• Embed brand strategy, customer insights, and market intelligence into cross-functional decision-making by influencing AIM teams, Marketing, Regional and Market teams.
• Guide and challenge regional and market teams to ensure global brand strategies and launch frameworks are consistently localized and executed with excellence.
• Oversee global brand governance, safeguarding adherence to brand fra...