GLOBAL DIRECTOR MARKETING & ECOMMERCE

Global

Business impact

Spanish multinational headquartered in Madrid undergoing a full transformation of its traditional business model.

Reporting to the Global Chief Commercial Director, the selected candidate will be required to:

• Define the Global Marketing Vision and Strategy , aligning it with corporate growth and expansion objectives, ensuring a coherent and powerful brand image at an international level.
• Assume final responsibility for all marketing activities and performance across all Group products and channels.
• Establish and supervise strategic KPIs and the P&L of the area, assuming full responsibility for the profitability of marketing investments.
• Direct and audit the strategic positioning of the brand, developing a clear and differentiated value proposition for each target market.
• Lead market analysis and business intelligence (BI) to deeply understand the consumer, identify emerging tren...