Job Description
Job Description
Reporting to the Global Chief Commercial Director, the selected candidate will be required to:
Define the Global Marketing Vision and Strategy, aligning it with corporate growth and expansion objectives, ensuring a coherent and powerfull brand image at an international level.Assume final responsibility for all marketing activities and performance across all Group products and channels.Establish and supervise strategic KPIs and the P&L of the area, assuming full responsibility for the profitability of marketing investments.Direct and audit the strategic positioning of the brand, developing a clear and differentiated value proposition for each target market.Lead market analysis and business intelligence (BI) to deeply understand the consumer, identify emerging trends and growth opportunities.Drive a culture of continuous innovation, leading the exploration of new business models, e...
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