Global Paid Media Manager

Company Overview:

IRISS is the global leader in industrial safety and condition-based monitoring technologies, trusted by power generation, data center, and critical infrastructure teams worldwide. We design and manufacture in our facility in Bradenton Florida (made in the USA) innovative solutions that make maintenance safer, smarter, and more connected — helping organizations prevent failure, reduce risk, and protect their people.

IRISS has its headquarters in the U.S. with operations across LATAM, EMEA, APAC, and India. At our core is a simple idea with profound impact: We Humanize Safety. That means creating products and technologies that are not only advanced, but intuitive, empowering, and designed with people in mind.

We’re shaping the future of how industries work — and how workers stay safe.

Why Join IRISS?

At IRISS, you’re not just joining a company — you’re joining a movement.

We’re a rapidly expanding global market leader with a startup mindset. That means big ideas, fast momentum, and real opportunity to shape what comes next. This is the place for builders, thinkers, and problem-solvers who want their work to matter and their careers to move just as fast as our growth.

Here, you won’t get lost in layers of bureaucracy. You’ll have a voice, real influence, and a front-row seat to how a global brand is built. From advancing next-generation safety solutions for data centers to helping scale our go-to-market strategy across continents, you’ll see your impact immediately.

We move quickly. We think boldly. We support each other.

And we take pride in doing serious work without taking ourselves too seriously.

At IRISS, safety meets innovation, ambition meets collaboration, and growth meets opportunity. We’re professional, passionate, and genuinely human at every level.

If you’re looking for a place where your ideas are heard, your work makes a difference, and your career can accelerate alongside a company on the rise — you’ve found it.

IRISS Inc - Leader in Electrical Maintenance Safety Solutions

IRISS - YouTube

Position: Global Paid Media Manager

Location: Bangalore, India

Reports To: Global Marketing Director – IRISS HQ

Job Overview:

The Global Paid Media Manager is responsible for planning, executing, optimizing, and scaling IRISS’s global paid digital advertising programs across all major platforms. This role is highly strategic and performance-driven, focused on pipeline contribution, customer acquisition efficiency, and measurable ROI.

You will own the paid media engine that supports IRISS’s growth across its core product lines including EMSD / Electrical Safety, E-Sentry SaaS, Sensors, Sonus Viz, and future digital platforms. This role requires deep expertise in B2B demand generation, industrial and technical markets, and multi-region campaign management.

This is not a “traffic buyer” role. It is a growth leadership role that connects media strategy to business outcomes.

Key Responsibilities

Strategy & Planning

• Develop and own the global paid media strategy aligned with IRISS growth objectives, product priorities, and regional market plans.
• Build quarterly and annual paid media roadmaps with budget allocation by region, product line, and funnel stage.
• Define media mix strategy across:
• Google Search & Display
• YouTube
• LinkedIn Ads
• Meta
• Programmatic / Retargeting platforms
• Align campaigns to personas (Reliability Engineers, Maintenance Managers, Electrical Contractors, Procurement, Executives).

Campaign Execution

• Plan, launch, and manage high-performance campaigns across all channels.
• Structure campaigns using best practices for:
• Funnel segmentation (Awareness → Consideration → Conversion)
• Account-Based Marketing (ABM) for enterprise targets
• Regional targeting and distributor-driven markets
• Implement advanced targeting: firmographics, job titles, industries, remarketing, intent-based segments.

Performance Optimization

• Own performance metrics including:
• CPL, CPA, ROAS, Pipeline Contribution
• Conversion Rates
• Engagement Quality
• Attribution modeling
• Continuously optimize creative, copy, audiences, landing pages, and bidding strategies.
• Run A/B and multivariate testing frameworks.

Data, Analytics & Reporting

• Build executive-ready dashboards and performance reporting.
• Translate campaign performance into business insights and strategic recommendations.
• Collaborate with CRM and marketing automation systems (Salesforce, Pardot/Account Engagement, HubSpot, etc.).
• Maintain rigorous tracking standards (UTMs, conversion events, attribution integrity).

Cross-Functional Collaboration

• Partner with:
• Product Marketing Managers for messaging alignment
• Content and Creative teams for ad development
• Sales leadership for pipeline alignment
• Regional marketing teams for localization and market nuance
• Influence landing page design and conversion optimization strategy.

Budget & ROI Ownership

• Own paid media budget governance.
• Forecast spend and pipeline impact.
• Ensure disciplined ROI-based investment decisions.

Qualifications

• 5+ years managing paid media programs, preferably in B2B, SaaS, or industrial/technical markets.
• Demonstrated success managing six-figure to seven-figure annual paid media budgets.
• Deep experience in:
• Google Ads (Search, Display, YouTube)
• LinkedIn Campaign Manager
• Meta Ads
• Conversion tracking and analytics platforms
• Strong understanding of:
• B2B buyer journeys
• Lead quality vs. lead quantity
• Sales pipeline metrics
• Proficiency with:
• Google Analytics (GA4)
• CRM systems (Salesforce strongly preferred)
• Marketing automation platforms

Compensation:

Competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.