Go-To-Market Associate

Position Title: Go-To-Market (Sales) Associate  

Location: Bengaluru, Karnataka 

About the Company:    

Sustainability Economics.ai is a global organization, pioneering the convergence of clean energy and AI, enabling profitable energy transitions while powering end-to-end AI infrastructure. By integrating AI-driven cloud solutions with sustainable energy, we create scalable, intelligent ecosystems that drive efficiency, innovation, and long-term impact across industries. Guided by exceptional leaders and visionaries with decades of expertise in finance, policy, technology, and innovation, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion.  

Role Summary  

We are looking for a GTM (Go-To-Market) Associate to support the launch and market expansion of our AI-driven clean energy solutions. This role will work with the marketing team to drive lead generation, customer acquisition, and strategic positioning. The ideal candidate should thrive in a fast-paced environment and have 2+ years of experience in GTM strategy, market research, and sales execution , preferably within the AI, clean energy, or B2B SaaS industries. 

Key Responsibilities  

• Market Intelligence & Entity Mapping  : Identify, capture, and maintain an updated database of key entities across the clean energy ecosystem — including renewable developers, utilities, industrial consumers, government agencies, financial institutions, and technology providers. Map relationships between these entities to support segmentation and GTM targeting. 
• Stakeholder Research & Outreach Strategy  : Analyze stakeholder groups to determine the most effective channels for engagement. Recommend outreach strategies that align with Sustainability Economics.ai’s clean energy mission — including policy, industry, and investor audiences. 
• Platform Strategy & Social Presence Development: Research, evaluate, and recommend the most impactful digital and social media platforms (e.g., LinkedIn , X/Twitter , Energy Central , Cleantech Forum , and Industry Associations ) for targeted engagement and brand positioning. Build a content-distribution framework to reach potential partners and decision-makers. 
• Lead Generation & Partnership Enablement  : Support GTM initiatives by identifying potential clients, partners, and collaborators in priority markets. Develop structured outreach lists and assist in coordinating communication campaigns across platforms. 
• Cross-Team Collaboration  : Collaborate with marketing, partnerships, and research teams to align captured data and outreach activities with broader campaign objectives and regional expansion strategies. 
• Performance Tracking & Reporting  : Create reports and dashboards tracking outreach impact, engagement metrics, and platform effectiveness to refine future GTM strategies. 

Key Requirements 

Education Qualifications

• Bachelor's or master's degree in business , Marketing, or a related field . 
• A satisfactory experience in GTM strategy, business development, or sales within the AI, clean energy, or B2B SaaS sectors. 

Preferred Experience

• Background in market research, business development, or sales enablement , with a focus on technology or sustainability sectors. 
• Experience working in high-growth, fast-paced environments where adaptability and proactive engagement are key. 
• Familiarity with AI-driven solutions , sustainability , or clean energy markets is a strong advantage. 
• Hands-on experience using Apollo.io and RocketReach for lead generation and contact enrichment. 
• Exposure to ActiveCampaign or similar CRM/marketing automation platforms for campaign execution and stakeholder engagement. 

Skills Required

• Strong understanding of go-to-market (GTM) planning , lead qualification , and stakeholder segmentation . 
• Excellent research, communication, and presentation skills with the ability to engage with senior stakeholders and decision-makers. 
• Proficiency in data-driven outreach tools (e.g., Apollo, RocketReach) and CRM systems (e.g., ActiveCampaign, HubSpot, or Salesforce). 
• Ability to identify emerging opportunities in clean energy , AI infrastructure , and sustainability-driven markets . 
• High degree of initiative, analytical thinking, and attention to detail . 
• Passion for contributing to the clean energy transition and AI-powered sustainability solutions . 

What you will do 

• Shape Market Presence: Play a key role in expanding Sustainability Economics.ai’s footprint across clean energy and AI sectors by identifying high-impact opportunities and engagement channels. 
• Accelerate GTM Execution: Support the design and rollout of go-to-market initiatives that connect with energy developers, industrial consumers, and technology partners globally. 
• Build Strategic Connections: Help create meaningful relationships with stakeholders through research-driven outreach, thought leadership, and targeted campaigns. 
• Bridge Insight and Action: Translate market intelligence into clear, data-backed recommendations that guide decision-making and future GTM strategies. 
• Champion Brand Visibility: Elevate Sustainability Economics.ai’s presence on the right digital and social platforms — ensuring our message resonates with investors, partners, and customers. 
• Drive Measurable Impact: Contribute to growth metrics by improving lead quality, stakeholder engagement, and conversion outcomes. 

What you will bring 

• Strong analytical and research skills with the ability to translate data into actionable GTM insights. 
• Excellent written and verbal communication skills for engaging senior stakeholders and partners. 
• A proactive, self-driven approach suited to high-growth and dynamic business settings. 
• Startup DNA → bias to action, comfort with ambiguity, love for fast iteration, and flexible and growth mindset.  

Why Join Us   

• Shape a first-of-its-kind AI + clean energy platform .  
• Work with a small, mission-driven team obsessed with impact.  
• An aggressive growth path.  
• A chance to leave your mark at the intersection of AI, marketing, and sustainability .