Google Ads Manager

Job Role

We are seeking a PPC Manager to take ownership of paid advertising strategies for our e-commerce website. The primary objective of this role is to drive conversions and revenue growth by creating and executing effective digital marketing campaigns. This role involves strategic planning, optimization, and performance analysis, ensuring all advertising initiatives contribute directly to the company’s business objectives and long-term customer value.

Key Responsibilities

1. Strategy and Planning

• Develop and implement comprehensive paid advertising strategies to achieve business objectives.
• Conduct competitive and market analysis to identify growth opportunities in the direct-to-consumer e-commerce space.
• Align campaigns with the overall customer journey to maximize customer lifetime value (LTV).

2. Campaign Management

• Plan, create, optim...