Google Ads Specialist

Role Overview

We are seeking a results-oriented Google Ads Specialist with strong experience in planning, executing, and optimizing high-performance paid search and demand gen campaigns . The ideal candidate will be skilled in lead generation, conversion optimization, and ROI-focused campaign scaling across Google Ads platforms.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, demand gen, Performance Max)
• Conduct keyword research , competitor analysis, and search intent mapping
• Build and manage account structure, campaigns, ad groups, ads, and budgets
• Optimize campaigns for CPL, CPA, Conversions, Quality Score, and ROAS
• Write and test ad copies, extensions, and creatives
• Perform A/B testing on ad c...