Google ads specialist

Role Overview
We are seeking a results-oriented Google Ads Specialist with strong experience in planning, executing, and optimizing high-performance paid search and demand gen campaigns. The ideal candidate will be skilled in lead generation, conversion optimization, and ROI-focused campaign scaling across Google Ads platforms.
Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, demand gen, Performance Max)
- Conduct keyword research, competitor analysis, and search intent mapping
- Build and manage account structure, campaigns, ad groups, ads, and budgets
- Optimize campaigns for CPL, CPA, Conversions, Quality Score, and ROAS
- Write and test ad copies, extensions, and creatives
- Perform A/B testing on ad copies, landing pages, and bidding strategies
- Monitor daily performance and implement optimization strategies
- Set up and manage conversion tracking using Google Ads, Google Analytics, and GTM
- Prepare weekly/monthly ...