Google Ads Specialist

Job Title: Google Ads Specialist 

Key Responsibilities: 

∙Develop and implement paid ad strategies across Google Ads and other relevant 

platforms. 

∙Conduct keyword research, audience targeting, and competitor analysis to optimize 

campaign performance. 

∙Create, manage, and optimize ad campaigns for lead generation, ensuring cost-

effectiveness and high ROI. 

∙Monitor and analyze campaign performance metrics, adjusting bids, ad creatives, and 

targeting strategies as needed. 

∙Perform A/B testing on ad copy, landing pages, and ad creatives to improve 

performance. 

∙Set up and track conversions using Google Tag Manager, Google Analytics, and other 

tracking tools. 

∙Optimize landing pages in collaboration with the web team to improve conversion rates. 

∙Stay updated on industry trends, Google Ads updates, and paid advertising best 

practices. 

∙Generate reports on campaign perform...