Google Ads Specialist

Qualifications and Skills

• Minimum of 2 year experience in managing and optimizing Google Ads campaigns, showcasing proven results.
• Expertise in PPC Advertising to drive targeted traffic and maximize return on investment.
• Strong proficiency in Ad Copywriting to create compelling and effective ads.
• Adept at Campaign Optimization to continually improve ad performance and achieve client goals.
• Ability to implement and analyze Conversion Tracking for accurate measurement of ad success.
• Proficiency in using Google Analytics to gather insights and drive strategic decisions.
• Experience in A/B Testing strategies to determine the most effective campaign variations.
• Skillful in Budget Management ensuring effective allocation of resources for maximum impact.
• Keyword Research (Mandatory skill) for identifying and selecting the best keywords to enhance ad visibility.

Roles and Responsibilities

• Develop, execute, and monitor Google Ads campaigns across various search and display networks.
• Conduct thorough keyword research to guide campaign strategy and ad copy decisions.
• Create engaging ad copy and effective landing pages to drive conversions.
• Optimize campaign performance through ongoing analysis and adjustments.
• Utilize Google Analytics and other tools to track and report on campaign success.
• Perform A/B Testing to refine ad designs and improve engagement.
• Manage campaign budgets, ensuring effective and efficient use of resources.
• Collaborate with cross-functional teams to align advertising strategies with broader marketing objectives.