Google Advertising Strategist

About Us Digital Resource is an award-winning digital marketing agency headquartered in West Palm Beach, Florida (USA) .

We partner with forward-thinking companies to design and execute full-funnel marketing strategies that drive traffic, conversions, and long-term growth.

What You’ll Do As a Google Ads Strategist , you'll take ownership of planning, launching, and managing high-performing Google Ads campaigns that align with client goals.

You'll be part of a collaborative team of marketers, designers, and account managers working together to generate measurable success.

Key Responsibilities Campaign Strategy & Execution Develop and execute Google Ads strategies tailored to client objectives Align paid search campaigns with overall marketing and business goals Keyword Research & Optimization Conduct deep keyword research to identify high-intent opportunities Optimize campaigns to improve Quality Scores , CTRs, and conversion rates Campaign Management Set up, manage, and continuously optimize Google Ads campaigns Monitor bids, budgets, ad placements, and audience targeting parameters Run A/B tests to improve ad performance and ROAS Tracking, Reporting & Analysis Track and analyze campaign data using Google Ads , Google Analytics , and other tools Provide daily updates and detailed weekly/monthly performance reports Identify opportunities for growth and share actionable insights with the team Ad Copywriting & Creative Collaboration Write clear, persuasive ad copy aligned with each campaign’s goals Collaborate with designers to produce engaging ad visuals when needed Client Collaboration & Communication Work closely with Account Managers to align campaign performance with client expectations Explain PPC strategy and results in clear, non-technical language Build strong, professional client relationships through proactive communication Qualifications & Skills Required: 2+ years of hands-on experience managing Google Ads campaigns AdWords Certification (required) Google Analytics Certification (required) Deep understanding of PPC best practices and campaign optimization tactics Strong analytical skills and experience with performance reporting Excellent English communication skills — written, spoken, and client-facing Highly organized and capable of managing multiple campaigns at once Preferred: Bachelor's degree in Marketing, Business, or related field Familiarity with Data Studio, Tag Manager, or other analytics platforms Experience working with eCommerce, lead generation, or multi-location campaigns Ability to present insights and results clearly to both technical and non-technical audiences Powered by JazzHR