Job Description

About VGL Group


Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY -24, VGL reported a turnover of ~$ million and employs 4,+ people globally, with 3,+ based in Jaipur, India.


Multi-Channel Presence


VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

  • Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.

  • TJC, UK – Reaches 27M+ homes through TV and digital platforms.

  • Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.

  • Ideal World (UK) – Acquired in , a leading UK teleshopping & digital sales platform.

  • Mindful Souls – Acquired in , a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

    • Social Impact & ESG Initiatives

  • Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.

  • Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.

  • Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.

  • IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.

  • Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

    • Talent & Culture

  • Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.

  • Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.

  • GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

    • Recognition & Achievements

  • Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.

  • Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
    • Roles And Responsibilities
  • Research, implement, and execute Google advertising strategies for Mindfulsouls' eCommerce products across multiple Google Ads platforms, including Search, Display, YouTube, Shopping, and pMax.

  • Analyze, supervise, and optimize the Google advertising configuration to achieve objectives efficiently.

  • Utilize advanced analytical tools to produce performance reports and provide recommendations for improvements.

  • Manage varied budgets while meeting specified CPA/ROAS targets for distinct product categories.

  • Take full responsibility for defining and prioritizing actions to maximize return on ad spend.


  • Research, implement, and execute Microsoft advertising, Criteo, Google, MS ads .
    • Skills
  • Constantly reviewing success and look for improvements to campaigns.

  • A great problem-solving mentality that’s able to overcome obstacles and find solutions.

  • An ambitious, energetic self-starter.

  • Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.

  • Takes responsibility and initiative for actions, projects and people.
    • Qualifications And Experience
  • MBA degree is must.

  • Minimum 3 years’ experience actively managing Google Ads accounts

  • Strong experience in Google Shopping & Merchant Center

  • Ideally holding a Google AdWords Certification

  • Ecommerce Exposure is must

  • Strong Excel skills

  • Strong Knowledge of Google Analytics

  • Good written and verbal communication skills

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