Group Head Biddable Media

Strategic Leadership & Planning

• Lead the development of integrated digital biddable media strategies across search (Google/Microsoft Ads), social (Meta, LinkedIn, X, TikTok), display, and marketplace advertising .
• Translate client business objectives into performance goals , KPI frameworks, and measurable media plans.
• Drive long-term audience strategies, bidding frameworks, and cross-channel optimization models.

Campaign Oversight & Optimization

• Oversee biddable campaign planning, activation, tuning, and reporting across platforms.
• Ensure campaigns maximize ROI, ROAS, CTR, quality scores, conversion rates , and other key metrics.
• Champion advanced bid strategies including algorithmic bidding, automation, AI-enhanced optimization, and data-driven audience strategies.

Client Relationship & Growth

• Act as the senior strategic interface for cli...