Job Description
Performance Marketing: Associate Group Head/Group Head
Job description
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Group Head. This role is responsible for leading performance marketing operations and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. Performance marketing operations lead who is comfortable under pressure and thrives in an environment where performance is paramount. The ideal Performance Marketing Operations Group Head candidate will be comfortable playing a hybrid role within the search team. A portion of his/her time will be spent on campaign creation and management, and the remainder will be spent helping to manage and professionally develop search team members. This opportunity will provide a platform to partner with the world’s leading consumer brands.
Key Responsibility Area
Building & Developing Search Engine Marketing (SEM) campaigns across a wide-range of search engines (including Google, Bing, Yahoo)
Mentoring new team mates on-boarding with our PPC operations team
Analysing and optimise campaigns towards client goals
Delegate and manage campaign management tasks to our in-house SEM team
Collaborating across departments and offices to share insights, strategy and processes
Delegating and organising priorities based on account focus
Up to speed with tracking systems (Strong Double Click Search experience is a bonus)
Experience working in primary PPC ad platforms (Ad Words, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google Ad Words, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients
Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
Skills
Strong working knowledge of web analytics dashboards, reports and key reporting tools
Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
Strong working knowledge of at least one bidding platform such as Marin, Kenshoo or Doubleclick
Excellent writing, math, multi-tasking, organization, and communication skills
Social media (Facebook) paid media management
Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
Previous agency experience strongly preferred
Expertise with Microsoft Excel, Word, and Power Point is required
Expertise on Google Scripts, Data Studio and other data visualisation products
Qualifications
Education:
Graduate/Post Graduate Degree or related work experience
Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
Google and Facebook Blueprint Certified Professional
Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment
Job description
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Group Head. This role is responsible for leading performance marketing operations and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. Performance marketing operations lead who is comfortable under pressure and thrives in an environment where performance is paramount. The ideal Performance Marketing Operations Group Head candidate will be comfortable playing a hybrid role within the search team. A portion of his/her time will be spent on campaign creation and management, and the remainder will be spent helping to manage and professionally develop search team members. This opportunity will provide a platform to partner with the world’s leading consumer brands.
Key Responsibility Area
Building & Developing Search Engine Marketing (SEM) campaigns across a wide-range of search engines (including Google, Bing, Yahoo)
Mentoring new team mates on-boarding with our PPC operations team
Analysing and optimise campaigns towards client goals
Delegate and manage campaign management tasks to our in-house SEM team
Collaborating across departments and offices to share insights, strategy and processes
Delegating and organising priorities based on account focus
Up to speed with tracking systems (Strong Double Click Search experience is a bonus)
Experience working in primary PPC ad platforms (Ad Words, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google Ad Words, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients
Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
Skills
Strong working knowledge of web analytics dashboards, reports and key reporting tools
Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
Strong working knowledge of at least one bidding platform such as Marin, Kenshoo or Doubleclick
Excellent writing, math, multi-tasking, organization, and communication skills
Social media (Facebook) paid media management
Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
Previous agency experience strongly preferred
Expertise with Microsoft Excel, Word, and Power Point is required
Expertise on Google Scripts, Data Studio and other data visualisation products
Qualifications
Education:
Graduate/Post Graduate Degree or related work experience
Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
Google and Facebook Blueprint Certified Professional
Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment
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