Group Head - Programmatic Buying

Total Work Experience Required:5 –10 Years

Work Location: Gurugram

Job Responsibilities:

We are looking candidates with following skill sets:

-Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.

-Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360.

-Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.

-Collaborating with other internal teams to get implementation of tracking mechanism completed--Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform

-Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies

-Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives

-Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals

-Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting

-Plan, execute and manage Programmatic Campaigns

-Understand Performance across Digital

-Preferably worked on Performance based campaigns