Growth & Analytics Lead

Overview

NeoReach is seeking a Growth & Analytics Lead to own the engine that turns attention, data, and credibility into revenue. This role sits at the intersection of growth, analytics, and strategy, with end-to-end ownership across acquisition, lifecycle, attribution, and industry intelligence.

This is a hands-on, builder role for someone who wants to make the creator economy measurable, provable, and scalable — and then use those insights to directly drive pipeline, product adoption, and monetization across NeoReach’s platforms.

Responsibilities

• Own paid media across LinkedIn, Meta, TikTok, and Search

• Build and execute account-based marketing (ABM) programs for enterprise brand leads

• Design and optimize lead capture, scoring, routing, and lifecycle flows from first touch through sales handoff

• Drive creator product waitlist growth, activation, and monetization

• Own subscription and creator revenue conversion funnels

• Build and manage lifecycle email programs for brands and creators

• Deliver attribution and ROI reporting tied directly to pipeline and revenue

• Design, deploy, and analyze creator and brand surveys

• Develop benchmarks, ongoing industry metrics, and a recurring Creator Economy Index

• Lead large-scale industry reports and data-driven infographics

• Build dashboards across pipeline, product adoption, creator revenue, and press impact

• Translate insights into PR angles, content direction, sales enablement, and executive reporting

90-Day Expectations

Within your first 90 days, you will:

• Launch at least one scalable paid acquisition or ABM program tied to pipeline generation

• Implement or refine end-to-end attribution across paid, lifecycle, and sales touchpoints

• Ship at least one live dashboard used by Sales and Leadership for decision-making

• Design and launch one creator or brand survey to fuel benchmarks or reporting

• Define the roadmap for the Creator Economy Index and first industry report

• Establish clear growth, conversion, and revenue benchmarks across creator and brand funnels

Requirements

• 3-5 years of experience in growth marketing, analytics, RevOps, or a related function

• Strong hands-on experience with paid media and funnel optimization

• Comfortable owning CRM, lifecycle, and attribution (HubSpot preferred)

• Experience running surveys, analyzing data, and telling compelling stories with insights

• Ability to translate data into messaging, content angles, and PR hooks

• Builder mindset with comfort operating lean, fast, and autonomously