Job Description

Role: Growth Marketing Executive (Content & Virality) — On-site, India

Role & Responsibilities

  • Design and execute high-velocity short-form content strategies (TikTok, Reels, Shorts) that drive organic reach, referrals, and user acquisition.
  • Create, iterate, and scale repeatable content hooks and formats—own ideation, scripting, editing, publishing, and distribution.
  • Run structured experiments and A/B tests on content, thumbnails, and CTAs; analyze results and implement scaling playbooks for winners.
  • Collaborate with Product, Design, and Creator Partnerships to convert viral moments into acquisition funnels and measurable growth metrics.
  • Develop performance dashboards, track unit economics (CAC, LTV proxies), and optimize content mix to improve ROI on organic and paid channels.
  • Manage creator relationships and community-led activations to amplify virality and retention across platforms.

Skills &...

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