Job Description
Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across all 50 states rely on Vetcove daily, supporting tens of thousands of veterinarians who care for tens of millions of pets each year.
We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and passionate people who want to help shape the future of veterinary care.
We are looking for a Growth Lead, PIMS to own how veterinary clinics use Vetcove’s PIMS-powered customer relationship management tools to grow their business. This role sits at the intersection of product, marketing strategy, and AI-driven systems, with a focus on helping clinics unlock revenue through scalable, automated customer journeys. You will define how our AI-powered marketing journeys should work, what guardrails are required, and how clinics can drive outsized growth without adding operational burden.
What you’ll do
Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS
Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules
Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content
Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC
Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers
Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics
Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance
Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically
Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools
You should have:
5+ years of experience in growth marketing, product marketing, or a related role
Expertise prompt engineering AI systems to produce consistent, reliable results.
Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
A track record of identifying and executing creative growth hacks that drive measurable business impact
Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
Ability to design flexible frameworks and guardrails rather than one-off campaigns
Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
Data-informed but creatively driven, with a bias toward testing, learning, and iteration
Highly collaborative, with the ability to influence without direct authority
Self-motivated, adaptable, and energized by building new growth engines from scratch
Benefits (Full Time Roles)
100% remote within the USA
Medical, Dental, and Vision Insurance
Automatic 401k contribution
Employee referral program
At home office set up
Bi-annual company retreats
Open vacation policy
Equity
Monthly team events
The typical base pay range for this role across the U.S. is: $95,000/year - $160,000/year + bonus + equity + benefits. There is a different range applicable to specific work locations. For Colorado, the salary range is: $90,000 - $120,000 + bonus + equity + benefits. This salary range is a good faith estimate of what Vetcove may pay for this position at the time of posting. Actual compensation may vary based on skills, qualifications, and experience. The range reflects the base hourly rate or annual compensation (as applicable), and does not include bonus, equity or other incentives.
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